APT CB2 was CB2's first-ever campaign, and the world’s first ever crowd-designed apartment. People voted on Pinterest for items to go into 5 different rooms that came to life in real time in a NYC apartment.
Five Pinterest designers led the charge in designing one room each, with the help of their followers.
New items were selected to go into APT CB2 every hour, and people could then watch as they were placed in real time into the space.
I was the project's digital and social copywriter, coming up with social copy ahead of time and posting to CB2's social channels and responding to follower comments in real time.
We were awarded some things:
FWA Site of the Day - 2014
FWA Mobile Site of the Day - 2014
Google Creative Sandbox - 2014
Cannes Lions Shortlist - 2015
Webby Award - Advertising & Media - 2015
One of my first projects as part of the Mother family led by creative directors Mark Aver and Daniel Carlsson.