Nasty Gal holds a place in the hearts (and closets) of many girls. At the time they were growing fast, and founder Sophia Amoruso asked us to help codify and evolve what Nasty Gal was doing while holding onto the essence of what made them great. We created their first-ever brand book, which included two manifestos.
Please email me if you'd like to read them.
Some of my language made it into Nasty Galaxy, Sophia's coffee table book, which was released in October 2016.
She also liked a quote I pulled for one piece so much that she decided to carry it with her forever.
This project was made with love by Mother Design led by creative directors Mark Aver and Piers North.