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Marisa Aveling - Warby Parker

"Own the eclipse," we said. "How?" asked Warby.

With a moody '80s remake of Bonnie Tyler's classic directed by Kyle Sauer, featuring lyrics I was lucky enough to give a cosmic rewrite.

With glasses available at stores nationally and boxheads to help people see the eclipse safely and clearly.

With a really nice eclipse site featuring educational (and fun) gifs and a pinhole camera template that people actually downloaded and used.

With an event at Warby's only store in the path of totality (Nashville).

Made with DD Elizabeth Dilk, designers Greg Kimball and Tina Smith, and ECD Anthony Sperduti at Partners & Spade.