"Own the eclipse," we said. "How?" asked Warby.
With a moody '80s remake of Bonnie Tyler's classic directed by Kyle Sauer, featuring lyrics I was lucky enough to give a cosmic rewrite.
With glasses available at stores nationally and boxheads to help people see the eclipse safely and clearly.
With a really nice eclipse site featuring educational (and fun) gifs and a pinhole camera template that people actually downloaded and used.
With a party at Warby's only store in the path of totality (Nashville), live soundtracked by a score composed by the Alias Chamber Ensemble especially for it.
Made with DD Elizabeth Dilk, designers Greg Kimball and Tina Smith, and ECD Anthony Sperduti at Partners & Spade.