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Marisa Aveling - Warby Parker

 

Watch with the password: helloitsme

"Own the eclipse," we said. "How?" asked Warby Parker.

With a moody '80s remake of Bonnie Tyler's classic directed by Kyle Sauer, featuring lyrics I was lucky enough to give a cosmic rewrite.

With 100,000 pairs of solar glasses available at stores nationally, and boxheads to help people see the eclipse safely and clearly.

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(Warby's customer service team had the busiest day in company history thanks to people calling in asking about solar eclipse glasses — 17,573 calls in one day.)

With a really nice eclipse site featuring educational (and fun) gifs and a pinhole camera template that people actually downloaded and used.

With a party at Warby's only store in the path of totality (Nashville), live soundtracked by a score composed by the Alias Chamber Ensemble especially for it.

Made with DD Elizabeth Dilk, designers Greg Kimball and Tina Smith, and ECD Anthony Sperduti at Partners & Spade.