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Marisa Aveling - WArby's

 
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.... somehow this happened.

Warby Parker x Arby's = WArby's

 
 

An April Fool's joke that started as an off-the-cuff wordplay and then miraculously blossomed into a real thing.

Merch, a lookbook, stores that we affected, vegans that we enraged,
a nice charitable component that calmed them down at the end.

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 Lookbook shot by Chad Moore

Lookbook shot by Chad Moore

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Arby's really ran with our joke all the way to their store on 23rd.

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And press happened.

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Made at Partners & Spade with DD Elizabeth Dilk, designer Greg Kimball, and ECD Anthony Sperduti.