.... somehow this happened.
Warby Parker x Arby's = WArby's
An April Fool's joke that started as an off-the-cuff wordplay and then miraculously blossomed into a real thing.
Merch, a lookbook, stores that we affected, vegans that we enraged,
a nice charitable component that calmed them down at the end.
Arby's really ran with our joke all the way to their store on 23rd.
And press happened.
Made at Partners & Spade with DD Elizabeth Dilk, designer Greg Kimball, and ECD Anthony Sperduti.