Nordstrom wanted to center their 2016 holiday campaign around thanking their customers. The video features around 30 employees from the Seattle store singing a song that remains in my brain until this day.

Meanwhile, the print and OOH component highlighted around 30 Nordstrom customers as shot by Daniel Arnold.




Steven Brahms

Daniel Arnold

Creative Direction


Elizabeth Dilk, DD
Anthony Sperduti, ECD
at Partners & Spade.