"Own the eclipse," we said.
"How?" asked Warby Parker.
With 100,000 pairs of solar glasses that had people running into stores all over the country.
(Warby's customer service team had the busiest day in company history thanks to people calling in asking about solar eclipse glasses — 17,573 calls in one day.)
With ridiculous yet responsible boxheads to help people see the eclipse safely and clearly.
With a moody '80s remake of Bonnie Tyler's classic, featuring lyrics I was lucky enough to give a cosmic rewrite.
With a really nice eclipse site featuring educational (and fun) gifs and a pinhole camera template that people actually downloaded and used.
With a party at Warby's only store in the path of totality (Nashville), live soundtracked by a score composed by the Alias Chamber Ensemble especially for it.
Music Video Director
Greg Kimball, Designer
Elizabeth Dilk, DD
Anthony Sperduti, ECD at Partners & Spade.