.... somehow this happened.
Warby Parker x Arby's = WArby's
An April Fool's joke that started as an off-the-cuff wordplay and then miraculously blossomed into a real thing.
Merch, a lookbook, stores that we affected, vegans that we enraged, a nice charitable component that calmed them down at the end.
Arby's really ran with our joke all the way to their store on 23rd.
And press happened.
Elizabeth Dilk, DD
Greg Kimball, Designer
Anthony Sperduti, ECD
at Partners & Spade